Making the most of the media

Press releases are often the most effective way to achieve positive media coverage for your organisation. Because we are both experienced journalists, we know and understand what the media wants.

We have an enviable success rate in achieving coverage for press releases we write and issue on behalf of our clients.

Our wide range of media relations services include:

• Writing press releases - whether you need us to act as your virtual press office, or simply to write a one-off article for a trade or sector journal, take advantage of our considerable experience as journalists to produce copy which grabs the attention of commissioning editors and their readers. We will help you identifying your target media, developing key media contacts in newspapers, radio, tv, e-media and specialist press and compile media distribution lists tailored to your specific requirements
• Media skills training – press release writing, understanding how the media works, radio interview skills (see training)
• Generating innovative editorial ideas in partnership with clients and the media to meet key communications objectives
• Interviewing key personnel and writing articles for client approval to be issued to media and internal publications

Marketing and promotional materials

While media relations are a very cost effective way of communicating with target audiences, well-written, well-targeted, and brilliantly designed information leaflets, annual reports, information booklets, newsletters, posters and flyers - and, of course, web sites and e-bulletins - are also a vital part of the external communications mix.

We offer a complete range of services to ensure you produce promotional material which is, above all, effective, including:

• Writing, editing and overseeing the design and production of a wide range of publications including innovative, interactive newsletters, magazines, promotional leaflets, posters, pull-up banners, brochures and annual reports
• Editing and generating copy for external and internal newsletters, bulletins, web pages, e-bulletins etc
• Developing a communications strategy to clarify who you want to get your messages across to, and the best promotional methods to use (see training)
• Copy writing (see training)

Web sites
We would recommend that before you approach a web designer or web developer, you need to plan exactly what you want your website to do for you. We can help you do this - check out our top tips for planning a website, or contact us.

While Viva Communications Limited does not design or host web pages itself, we know excellent people who can! We can recommend professional and reliable local website designers and developers who will help you through the whole process.