Media Relations

Press releases are often the most effective way to achieve positive media coverage for your organisation. We have years of experience developing news stories and 'selling' them into the media as well as building contacts with features editors and other specialist writers to create more in-depth coverage.

Our wide range of media relations services include:

• Media skills training – press release writing, understanding how the media works, radio interview skills (see training)
• Information gathering, writing and issuing information to the media (press releases)
• Identifying target media, developing key media contacts in newspapers, radio, tv, e-media and specialist press; compiling media distribution lists to meet our clients' specific requirements
• Generating innovative editorial ideas in partnership with clients and the media to meet key communications objectives
• Interviewing key personnel and writing articles for client approval to be issued to media and internal publications
• Handling media enquiries
• Organising press briefings and producing media information packs

External Communications

While media relations are a very cost effective way of communicating with target audiences, well-written, well-targeted, and brilliantly designed information leaflets, booklets, newsletters, posters and flyers - and, increasingly, web sites and e-bulletins - are also a vital part of the external communications mix.

We offer a complete range of services to ensure you produce promotional material which is, above all, effective, including:

• Writing, editing and overseeing the design and production of a wide range of publications including innovative, interactive newsletters, magazines, promotional leaflets, posters, brochures and annual reports
• Editing and generating copy for external and internal newsletters, bulletins, web pages, e-bulletins etc
• Developing a communications strategy to clarify who you want to get your messages across to, and the best promotional methods to use (see training)
• Copy writing (see training)

Web sites
While Viva Communications Limited does not design or host web pages itself, we know excellent people who can!

We are regularly involved in developing ideas and writing copy content for web pages and are experienced in working with designers to ensure the information on the site is carefully thought through, accessible and relevant.